
Every single day I check the music news, and seriously every single fucking day, there’s something new about Metallica. We mocked Mission: Metallica and their overblown, over-hyped marketing bullshit, and I for one am pretty sick of hearing about them. But I have to admit, they’re getting it right for a change. They’re staying on the radar by serving substance, not just ads. They’re keeping it coming, giving it all away. They’re engaging the fans head-on.
There are three (and only three) simple truths, beyond which things get complicated: Fans consume art ruthlessly. Corporations make money ruthlessly. Artists make art ruthlessly.
Everything beyond these three truths can be picked apart and debated as the game evolves. But anyone who forgets any of these three truths is a fool, and anyone who fights them is asking for a Darwinian lightning bolt to wipe their useless genes off the planet. Today’s Metallica news brought one such waste of DNA to my attention: Per Sundin, President of Universal Music Sweden. Full Article »