To date, Joe Purdy has sold more than half a million single paid downloads, and his song Can’t Get It Right Today has likely been all over your TV in Kia ads and Grey’s Anatomy.

The reception has been huge, and the labels are foaming at the mouth to cash in on this would-be-could-be superstar, but Joe’s flatly turned down every offer that’s been made. He releases the records only the way he wants to, and has lucked out like a Vegas champion in the press. But the days of blind luck in the music industry and are dead and gone, and now more than ever, people have all the tools they need to uncover the bullshit gristle before they’re tricked into parting with their money. To move the numbers Purdy does, the music’s got to be good, or at least meticulously designed for a particular demographic.