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		<title>The Fix Is In</title>
		<link>http://www.antiquiet.com/news/2009/08/pearl-jam-fixer-video/</link>
		<comments>http://www.antiquiet.com/news/2009/08/pearl-jam-fixer-video/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 20:02:00 +0000</pubDate>
		<dc:creator>Skwerl</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Cameron Crowe]]></category>
		<category><![CDATA[Pearl Jam]]></category>

		<guid isPermaLink="false">http://www.antiquiet.com/?p=13049</guid>
		<description><![CDATA[<p>As we reported in May, <strong>Pearl Jam</strong> took over the Showbox in Seattle to shoot a live video of their new single <em>The Fixer</em> with Cameron Crowe. That video was...&#160;<a href="http://www.antiquiet.com/news/2009/08/pearl-jam-fixer-video/" title="The Fix Is In" class="more">More</a></p>]]></description>
			<content:encoded><![CDATA[<p>As <a rel="nofollow" href="http://www.antiquiet.com/news/2009/05/new-pearl-jam-song/">we reported</a> in May, <strong>Pearl Jam</strong> took over the Showbox in Seattle to shoot a live video of their new single <em>The Fixer</em> with Cameron Crowe. The video was reportedly to be used in an advertisement for the release of their new album <em>Backspacer,</em> available September 20th primarily via retail giant Target.</p>
<p>While that advertisement may still be on the way, the footage has been released by the band as a proper video for the song, featuring the performance&#8217;s live audio.</p>
<br /><img src="http://www.antiquiet.com/wp-content/uploads/wordTube/pj-fixer-video.jpg" alt="media" /><br />

<p>It&#8217;s currently available as a free download on <a rel="nofollow" href="http://newmusic.itunes.com/redir/cbx-cgi.do?v=2&amp;la=en&amp;lc=en&amp;a=DdzuvV6NTyYic%2BkW7o4k%2Bb1fgAoRcnEP5rXnKqx3%2BZn5S%2F9acGqaPQI2PMYURe5nWh8MyJi5eJxUdCSGoXZkk70DYM5PMDc0koyljJWs7v6VlpICZIxoawDqCuJByuv4X3g72%2F4E5h8wIhayTOSHew%3D%3D" target="_blank">iTunes</a> for a limited time. Of course it&#8217;s been thrown up all over YouTube for the non-iTunes users and everyone overseas, but we found a version that looks &amp; sounds clearer than anything to be found there currently.</p>
<p>Unfortunately, despite the A-list director, the video is somewhat underwhelming. It immediately reminded us of MTV&#8217;s infamous ADHD-friendly guideline of staying on a single shot for no longer than three seconds at a time. It became a trademark of mainstream, lowest-common-denominator production, and it&#8217;s a weird way to watch a band like Pearl Jam.</p>
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		<title>Pearl Jam On Target</title>
		<link>http://www.antiquiet.com/news/2009/05/target-pearl-jam-deal/</link>
		<comments>http://www.antiquiet.com/news/2009/05/target-pearl-jam-deal/#comments</comments>
		<pubDate>Sun, 31 May 2009 00:12:51 +0000</pubDate>
		<dc:creator>Skwerl</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Cameron Crowe]]></category>
		<category><![CDATA[Conan O'Brien]]></category>
		<category><![CDATA[Pearl Jam]]></category>

		<guid isPermaLink="false">http://www.antiquiet.com/?p=9778</guid>
		<description><![CDATA[<p>

We've confirmed through multiple sources that <strong>Pearl Jam's</strong> new album, due out this fall, will in fact be retailed exclusively by Target.&#160;<a href="http://www.antiquiet.com/news/2009/05/target-pearl-jam-deal/" title="Pearl Jam On Target" class="more">More</a></p>]]></description>
			<content:encoded><![CDATA[<p>In response to our reporting yesterday of a new <strong>Pearl Jam</strong> song being <a rel="nofollow" href="http://www.antiquiet.com/news/2009/05/new-pearl-jam-song/">unveiled at a video shoot</a>, many fans are skeptical about the part of the story that claims the shoot was for a commercial for retail giant Target. This skepticism is seemingly supported by Pearl Jam&#8217;s well-established reputation for shunning corporate endorsement with insolent flair, as well as by reports that esteemed director Cameron Crowe was on the scene. </p>
<p><a rel="nofollow" rel="attachment wp-att-9789" href="http://www.antiquiet.com/news/2009/05/target-pearl-jam-deal/attachment/eddie-target/"><img class="alignnone size-medium wp-image-9789" title="Eddie Vedder" src="http://www.antiquiet.com/wp-content/uploads/2009/05/eddie-target-468x351.jpg" alt="Eddie Vedder" width="468" height="351" /></a></p>
<p>However, we&#8217;ve confirmed through multiple, somewhat reliable sources that Pearl Jam&#8217;s new album, due out this fall, will in fact be retailed exclusively by Target. And if the rest of the story is true, it wouldn&#8217;t be anything new for Crowe; big-time directors direct uncredited TV spots more often than most people are aware. Since 2002, Crowe has been no exception, beginning with an ad for the Gap, starring Kate Beckinsale and Orlando Bloom.</p>
<p>Before you freak out, we&#8217;re told that the deal with Target only applies to <em>retail</em>, and allows for the still label-free Pearl Jam to continue to sell this album on their own and through their fan club, as usual. As our resident Pearl Jam superfan Johnny Firecloud recently <a rel="nofollow" href="http://theskyiscrape.com/phpBB3/viewtopic.php?f=1&amp;t=84063&amp;st=0&amp;sk=t&amp;sd=a&amp;start=360" target="_blank">ranted</a> on a message board, <em>&#8220;When have they not stood head and shoulders above any other band in looking out for their fans&#8230; in deciding which cause to support or which flag to fly? That&#8217;s right- never&#8230; Whatever deal has been worked out, I think it&#8217;s pretty safe to say the guys know what they&#8217;re doing.&#8221;</em></p>
<p>This song to be featured in the Target commercial will reportedly be debuted Monday night, as performed on the premiere of <em>The Tonight Show With Conan O&#8217;Brien</em>. Claims that the song is called <em>The Fixer</em> as opposed to <em>Something&#8217;s Going On</em> are rampant, yet so far unsubstantiated. We&#8217;ll find out soon enough.</p>
<p><strong>UPDATE, 06/01:</strong> The band&#8217;s manager, Kelly Curtis, has confirmed the Target deal in an <a rel="nofollow" href="http://www.billboard.com/bbcom/news/exclusive-pearl-jam-confirms-target-tie-1003978374.story" target="_blank">exclusive interview with Billboard</a>. As Curtis had said before, the band had always intended to make deals with &#8220;a number of partners.&#8221; To those with feathers ruffled over the band aligning with a big, bad corporation, Curtis asserted, <em>&#8220;Its important to remember we just got out of this 18 year relationship with Sony, and I&#8217;m pretty sure they are a bigger corporation than Target. We have the freedom to pick our partners and more control when we&#8217;ve ever had before.&#8221;</em></p>
<p>Other new revelations: The song is indeed called <em>The Fixer</em>. It may or may not be the single to be released officially in July, and it may <em>or may not</em> be performed tonight on <em>The Tonight Show</em> tonight. Pearl Jam&#8217;s new album, only rumored to be entitled <em>Backspacer</em>, remains slated for an early fall release. As I theorized in the comments section, Universal Music Group will distribute the album internationally.</p>
<p>The footage from the Showbox performance will indeed be used for a Target commercial promoting the new album, but it may also be integrated into a Pearl Jam documentary that Cameron Crowe has been working on for quite awhile, to be released in 2011 in honor of the band&#8217;s 20th anniversary.</p>
<p><em>&#8220;Target was cool enough to realize that little independent record stores are not their competition,&#8221;</em> Curtis said. And addressing anyone currently doubting their faith in the band, <em>&#8220;I make decisions around the band&#8217;s business that are consistent with their overall philosophy&#8230; Which is to sell music in a way that&#8217;s accessible and affordable to their fans, on every distribution platform that their fans access music, and in a way that takes care of the little guys.&#8221;</em></p>
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