Thursday, February 23rd 2012
Today Converse announces the release of the latest Three Artists. One Song collaboration featuring Gorillaz, one half of the award winning duo Outkast, Andre 3000, and James Murphy, the mastermind behind LCD Soundsystem.
Head to the main Converse website to check out and download DoYaThing – it’s corny, but it’s Gorillaz with a sick little verse from Andre. You’ll get a good three spins out of this one.
“Converse believes that unleashing the creative spirit can change the world. Our Three Artists. One Song platform, now in its sixth edition, allows us to contribute to the creative culture around music,” said Geoff Cottrill, Chief Marketing Officer of Converse. “The collaboration around ‘DoYaThing’ is a perfect expression of youth and popular culture coming together and we couldn’t be more excited to bring this to music fans around the world.”
That’s all some bullshit corporatespeak but essentially, the track is part of the Converse Three Artists. One Song music series, bringing together each artist’s unique sound, while remaining unmistakably Gorillaz in playfulness and style. The track marks James Murphy’s first musical outing since LCD Soundsystem and his identifiable drum loop, bass and backing vocals featured alongside storming lead vocal performances from both Gorillaz’ character 2D and Andre 3000.
“I’ve had a lot of dreams come true, and not all of them have been very savory, but this is definitely one of them. Gorillaz – Andre – James Murphy. It’s a perfect cocktail, complete with its own little umbrella,” said Murdoc of Gorillaz. “I like the whole Three Artists. One Song idea. Gorillaz are all about collaboration, aren’t we, so it seemed like a perfect fit.”
In addition to the track and footwear collection, an animated music video for DoYaThing will premiere at www.converse.com/doyathing on February 29, 2012.