Thursday, August 5th 2010
News: Kanye West
Despite hype that the big premiere of Kanye West’s new video for Power would happen tonight on MTV, what we actually got after sitting through Jersey Shore was an edited, heavily interrupted version of a clip we had found earlier in the day, presumed to be a teaser for a longer work. So here that is. While still short, it’s more than what all the MTV viewers got:
“…It’s a video portrait of Kanye… It visualizes power, and him as the icon as power, and then at the end of the piece it challenges the power that I set up at the beginning. It’s an elliptical piece of storytelling.
…He approached me via my gallery and he wanted to do something that wasn’t a music video. He wanted a video work that would accompany the music. I said, “That’s great, because I don’t do music videos.” I wanted to give it an epic feeling. The song feels very personal, but the orchestration and the production of the track is epic and I wanted to give it something hypersensational and exaggerated.”
Despite our frustration over getting even less than we expected, the visuals are, as Kanye might say, rather dope, and the song’s got us excited for his forthcoming fifth studio album. Which sadly won’t be titled Good Ass Job.