Here’s something really cool that I haven’t seen done before. I mean, i wouldn’t be surprised if this isn’t the first time anyone’s had this idea, but it’s the first time I’ve personally seen it.
Pop Levi, a band I have now officially heard of, caught my attention by doing something with the viral / YouTube format that you just can’t do with any other format. They posted a video of them performing a song, in two separate channels. They ask that you open these two links in separate browser windows, and follow the video instructions to synch them up.
http://www.youtube.com/watch?v=zlxk6U9mo60
http://www.youtube.com/watch?v=Q9oWz-1mELY
I’m not going to apologize for ruining the surprise, because I purposely sat on this for two internet days (roughly 2 months irl) to let it percolate, and if you haven’t seen it by now, it’s on you.
Props to Pop Levi for hacking the format.
It’s pretty much what the flaming lips did but with a video.
[...] effective promotional package, but it was a surprise, something different. Though I was the one who wrote about the stunt here, I personally never made it to the chorus. But at least Pop Levi had made it onto my radar. [...]