By at 4:18 PM Monday, November 19th 2012

 

Jack White Tears Down a Wall, Opens ‘Third Man Novelties Lounge’

Jack White, Music

 

It should be well-known by now that Jack White takes his Third Man Records label/store seriously, as well as the fact that he continues to innovate with his vinyl releases – sometimes attracting accusations of gimmickry. In the latest video update from TMR, we see White dramatically opening up a new section for his record store.

As you’ll see below, the Third Man Novelties Lounge includes such attractions as the world’s only working Scopitone playing modern music videos – on 16mm film -,  a Mold-A-Rama machine to build a miniature Airline guitar, and a color photobooth. Watch the video announcement below, including the label’s latest plans for vinyl releases.

The Third Man Novelties Lounge premieres on Record Store Day’s Black Friday, November 23rd. Head on over to Nashville, TN to see it for yourself.

 
 

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