By at 10:41 AM Wednesday, August 25th 2010

 

The Real Story Behind Weezer’s New Album’s Title

Weezer, Music

 

In a recent interview, Emily Zemler innocently asked Brian Bell of Weezer how the band’s new album came to be titled Hurley. His response is actually kinda jaw-dropping.

In case you haven’t seen it, the album cover is simply Jorge Garcia’s face. Garcia played a character called Hurley on the TV show Lost.

Frontman Rivers Cuomo had previously explained the album title to Spinner thusly:

“We struggled super hard trying to come up with an album title, trying to find some kind of phrase that summed up the whole aesthetic behind the album… ultimately, we just went with some random word that doesn’t really have anything to do with anything. I just loved this photo of Jorge Garcia — it just had this amazing vibe. We didn’t want to do a fourth self-titled record and we knew people would refer to it as ‘the Hurley record’ even if we left it without that title, so we just called it ‘Hurley.’ No words are on the cover because all we wanted was his amazing face.”

However, Bell reveals that surf company Hurley actually funded the recording of the record (in part), and in return, the band is endorsing the brand on several levels, which all came before the inspiration from Jorge Garcia. Bell explains more truthfully:

Get the Flash Player to see the wordTube Media Player.

“The inspiration, um, came from a surf company called Hurley, that was funding the record at the beginning of the recording process, and… We actually did some sort of advertisement- I don’t even know how they’re tied in so much although- We got some clothes, and we did a photo shoot where we’re wearing these clothes, and I think we’re selling these clothes in malls. Uh, so how that’s tied in, I don’t know. And then I think it’s this whole like… tying in different medias and then using Hurley, the character from Lost, which I’ve never seen in my life, as our, you know, mascot, almost…”

And then he calls the record “post-modernistic.” Which is a bone worth picking another day. Perhaps when we get our hands on it.

Weezer’s Hurley is the band’s first album on new label Epitaph, the indie punk imprint owned by Bad Religion guitarist Brett Gurewitz. When we first saw this inteview, we weren’t sure whether this seemingly covert corporate naming of an album was meant to be a big secret that Bell let out of the bag, or if Cuomo was just painting a prettier version of the truth. However, the conspiracy theory thickened yesterday, when Brian Bell posted the following… clarification… to the band’s message board:

“…I mistakenly said that Hurley funded the album. I later found out that it wasn’t true at all. Weezer paid for every penny of this recording. The reason the record is called ‘Hurley’ is because Hurley (Jorge Garcia) is on the cover. We thought about leaving the record untitled for the fourth time, but that causes a lot of problems and he knew people would end up calling the record ‘Hurley’ anyway. We got no money for calling the record ‘Hurley.’”

Cuomo barely said it better himself. Are we really to believe that Bell had forgot that his band paid for their album to be recorded? And that his detailed narrative evidently told from firsthand experience was some kind of memory lapse? Our bullshit detectors are squealing and flashing red. Did Weezer not receive clothes from Hurley in exchange for endorsements, or is it just a complete coincidence that they did shortly before naming an album Hurley? By the way, Cuomo admitted to not being a fan of Lost at all either.

Listen to Memories from Hurley here.

Thanks to Cathy Pellow of Sargent House for the heads-up.
Her verdict? “Busted.”

 
 

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20 comments
  1. FernandoDante says:

    Just call it “The Brown Album” already. Sounds very fitting, especially after this endorsement shit.

    Fuck Weezer.

  2. Kevin Lee says:

    I always check in on Weezer news to always be, meh. Why does my mind continually trick itself into thinking anything Weezer does now will be exciting? This news doesn’t suprise me.

  3. Steve Keyes says:

    Love me some Weezer. This all seems a bit shady but what the fuck do I care what they call their album/who paid for it? As long as it isn’t 13 songs about how awesome it is to surf then I highly doubt it’ll affect me too much.

    While I agree that Weezer has been meh lately, I still dig em. Their live shows are fun.

  4. Joshua Moss says:

    “As long as it isn’t 13 songs about how awesome it is to surf then I highly doubt it’ll affect me too much.”

    I’m pretty sure that would be the best of the last 5 -soon to be 6- albums, if and when it ever exists. Way better then frat-boy rock. The most exciting news to come out of Weezer camp recently is the prospect of a Blue/Pinkerton tour. Gotta start the retirement fund sometime, eh boys?

    • Rory says:

      If they do that, I’ll go to the tour. It would be great if they played the albums in their entirety…then played all the rest of their shit after as an encore set.

      It would be easy to decide when to leave.

  5. pupo says:

    I’m with Fernando on this one….Fuck Weezer.

  6. Skwerl says:

    i do like his idea of calling it the brown album either way.

  7. Rory says:

    I didn’t think this band could sell out more than they have in the last decade.

    Naming your record after a clothing company for a big fat cheque…fuck Rivers Cuomo…for once being great and now being a giant douche (or perhaps a terd sandwich).

  8. stupidface says:

    Dean and Gene Ween

  9. stupidface says:

    Ohhh, weezer for a second I thought you were writing about an important band

  10. I’ve always thought Weezer was douchey (mostly because of Mr. Cuomo), but even I would be interested in a Blue/Pinkerton tour. But not this new album. Raditude was bad enough.

  11. tommy nobel says:

    oh boo fuckin hoo. just tell me if the album is good or not. thanks

    • Skwerl says:

      i’m gonna go out on a limb and say it sucks.

      i dug the blue album and pinkerton. but when i saw the band live in between those albums, they blew. every time i’ve seen them since, they blew. every album since pinkerton blows. i lost hope long before most of their fans ever heard of ‘em. but any bullshit is bullshit worth calling out.

      but johnny will probably review this one (when we get it) because we do our jobs.

  12. Cody Lamie says:

    Oh by the way “Pinkerton: Deluxe Edition” and “Death To False Metal: A Collection of Unheard Songs From The Weezer Vault” both come out November 2nd. Finally Weezer releases which I look forward to.

  13. I used to love Weezer. Then I turned 18, got a job and discovered Ween.

  14. stupidface says:

    Next time you wanna write an article on Weezer’s newest gimmick do us all a favor and write about Goat Punishment instead kthxbye

  15. stupidface says:

    Concert Confessions says:
    August 26, 2010 at 2:30 PM

    I used to love Weezer. Then I turned 18, got a job and discovered Ween.

    And that day was yesterday

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